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We at Alternative Beauty Services Limited are fully committed to fighting the unauthorized sale of product at non-salon retailers. Thanks to secondary coding systems and advanced methods of product tracking we have been able to cut off diverters in record numbers. We also require current cosmetology licenses for all of our customers and mandate that all accounts with missing or outdated license information be updated and validated or the account is deactivated.
WHAT IS DIVERSION?
Diversion is when products are sold in “unauthorized” places. Salon professional products you find outside of a salon are considered to be “diverted.” You might see a few bottles in your local supermarket, drugstore, online or at a discounter store.
WHY IS DIVERSION BAD?
Diversion hurts your business. If clients purchase professional products outside the salon, for what they believe to be a cheaper price (it usually isn’t), then they’re not going to buy it from you. Also, it hurts the professional industry by weakening the stylist-client relationship and the credible need for professional recommendation of the best products for the clients’ hair.
Diverted products could be a health hazard. They are often counterfeit, diluted formulas, or old, expired formulas that may not be safe to use. Irritation or even infection can result from the use of diverted products. It’s also illegal to divert products.
WHO IS DIVERTING PRODUCTS?
Products are diverted by unauthorized distributors and salons or their employees, plus other dishonest individuals who see profit in piracy.
WHAT CAN YOU DO TO HELP STOP DIVERSION?
You can make a difference and protect your business!
WHAT YOU SHOULD DO IF APPROACHED:
If you feel your account has been flagged in error, please contact Customer Care or email us.